Business Continuity Planning is about maintaining cash flow, protecting assets and retaining customers.
Recent events such as terrorist attacks and high profile disasters together with an increased need for corporate governance have changed the emphasis of Business Continuity and Disaster Recovery Planning away from towards what was predominantly Information Technology (IT) recovery.
This emphasis is coming from several areas including customers, insurance and financial institutions, stakeholders and those who need to ensure there is a plan in place to deal with the "unexpected" so that the organisation can recover from a disastrous event quickly.
Business Continuity Planning is now high on the list of senior management and executives' agendas and is increasingly becoming an integral part of an organisation's good business practice processes. By having a plan an organisation can minimise the impact of such an event on its personnel, assets, market share and finances.
Research into business continuity has shown that the likelihood of an organisation surviving a major event without a plan is less than 20%. Conversely, with a documented plan there is an 80% survival rate.
Standby’s Business Continuity Management process follows the professionally recognised series of steps, recommended by the Disaster Recovery Institute International (USA) and the Business Continuity Institute (UK).